Research is behind every great story – Marc LeBlanc in conversation with TBP Podcast EP 008

Hosted by
Andrew Dick

Award-winning Producer/Entrepreneur/Marketer

As sports fans, we have historically been obsessed with the live match. Call it what you want, “appointment viewing” or “DVR proof”, the truth is, the live broadcast only showcases a portion of the overall story. Regardless of how and why you follow a player, team, match or competition, the stories that emerge both on and off the field of play are what fuels our curiosity, interest and passion as fans. It’s these stories that keep us engaged between matches, and in the offseason. In this episode, you’ll meet Marc LeBlanc, who has led the research and crafted the narrative behind many of the biggest feature sports stories you’ve seen on Canadian sports networks over the last decade.

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