In Search of a Digital Media Business Model – Chris Skinner in conversation with TBP Podcast EP 016

Hosted by
Mark Silver

Traditional media businesses have long struggled to realize the opportunity with digital. Giving away free ad-supported content has backfired with Facebook and Google now controlling the relationship with the audience and all their associated behavioural data and preferences.

What has emerged, thanks to Netflix, is that people will pay for good content, which is really a throwback to the pre-digital subscription media world. Chris Skinner has been at the digital epicentre of many media businesses who have grappled with how to balance the pressures of innovation and revenue, as you’ll learn in this episode.

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