Delivering Reach for the Biggest Brands – Alan Dark in conversation with TBP Podcast EP 027

Hosted by
Mark Silver

In a world obsessed with digital and mobile engagement, as well as the rise of subscription streaming entertainment services, like Netflix and now Disney+, it’s easy to overlook the going’s on in the broadcast media business. The reality is, the 75-year-old business is having a moment. Perhaps it is due, in part, to a global pandemic, and the endless time we’re spending cooped up in our homes. Whatever the cause, one thing is certain: the biggest brands continue to rely on broadcast media to reach the largest audiences. Now more than ever, brands must communicate with potential new and current consumers to provide a message of optimism for a better future. That is why, as we learned in this episode, brands have trusted Alan Dark for over 20 years.

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