Well behind the scenes in the media business lurks smart folks who really know their way around a spreadsheet. They’re the ones who have charted out and flighted all the commercials, billboards, features and other innovative forms of sponsor integration. We’re of course referring to… revenue management. If you’ve never heard of this career path, there’s no need to apologize. As you’ll learn in this episode, it’s a highly specialized part of the business that you’re groomed for from early on in your career, as was the case with our guests: Derek Myers, Christos Nikitopoulos, and Kevin Worsley.
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