People yearn for live experiences that they can share with others. Though fan and crowd-based events such as sports and concerts may be the source of most of our FOMO, movie theatres are even more appealing.
Although the film may be the main attraction, movie theatre owners are constantly looking for new ways to maximize your spend while keeping you focused on the big screen entertainment. We finally find ourselves in our seats after playing a few arcade games and purchasing our snacks, which is where TimePlay comes into the picture, as we discovered in this episode.
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